JNBY was established in 1994 in Hangzhou. As one of the local designer brands in China, JNBY has set up direct operation companies in Beijing, Shanghai, Hangzhou, Guangzhou, Shenyang, as well as Vancouver, Canada, North America. Operation of the past years has made JNBY one of the clothing brands with the most obvious brand feature difference in brand feature and strongest comprehensive influence in China. From 2008 to now, JNBY has established 41 overseas shops. It was rated by Forbes as one of the six most-promising Chinese brands that may develop into international brands together with other famous Chinese brands including Lenovo, and regarded as the leader of Chinese female clothing brands to enter into global market at the end of 2011.

(Source: Official Website of JNBY)